In 2017, Hida started producing Fiti yogurt out of her home while working full-time at a bank. Producing a couple litres a day, she started to sell to her colleagues. With great success, Hida soon transitioned to the yogurt business full-time, creating her own small factory. Today, she is working to grow her business further and open a large factory in the near future. Hida is one of many business-minded women joining the probiotic yogurt movement in Mwanza. This is her story.